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Not one of ours

Given that publishing is all about disseminating information, you’d think that publishers would love the internet. Book publishers produce easily-posted items for a niche market which is scattered worldwide: a web site is the perfect way of selling to that market. And many small publishers know this, and make use of it (and I’m not just talking about our clients!).

So why do the big publishers so often have terrible sites? The design may be attractive enough, but they are so often a nightmare to navigate, and months (at least) out of date.

I was looking for information about a forthcoming publication from the French publisher Belfond: I didn’t find it…

  1. Roger Says:
    Belfond have repaired their site now, though the information on it is still woefully out of date.

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